Born from the craft of an incredible hairstylist, Saratonin began as a promise to every hair’s story.

After a decade working with diverse textures across the globe, from roots in Sweden to New York Fashion Week, Sara Viklund saw what the industry needed: simplicity, sincerity, and self-care that starts at the scalp.

What started in a SoHo salon chair evolved into a brand that redefines wellness through hair.

Gender-neutral. Plant-based. Cruelty-free.

Welcome to the refresh of Saratonin, where wellness meets design, and every jar holds a little “sara”tonin.